keskiviikko 8. kesäkuuta 2016

PEST analysis

Here's my PEST analysis. I hope you enjoy it.


Factor
Opportunity
Threat
Political
Caribbean cruises are currently quite normal and popular so the caribbean countries are quite used to it. In fact they rely on heavily on tourism.
As countries are quite positive about the cruises there's a chance to expand cruise options by including more countries and arranging more cruises.
It is possible that the countries will stop supporting the cruises if for example economical problems arise or if the climate change affects cruising.
Economic
The tourism created by cruises only increases the economy in the Caribbean countries. As for the passengers, there will always be people ready to invest in a Caribbean cruise.
There's opportunity to keep arranging cruises as it promotes the economy.
Of course if current economy declines, there may not be enough paying customers.
Socio-Cultural
I would say the impact on this field is quite minimal since Caribbean cruises are nowadays so usual anyway. I also see the audience taking Caribbean cruises quite wide so any change in the structure of population isn't likely to change dramatically the number of people taking a cruise.
There seems to be stability meaning it's safe to develop and invest in Caribbean cruises even more.
New ways to travel may mean there's more competition for Caribbean cruises.
Technological
Technologies are constantly being developed and some of them can surely be implemented in ships to make travelling more safe and economically friendly.
Using new technologies can make cruising more cost-efficient while saving the environment.
It's never completely guaranteed the new technologies will work as planned.

Ei kommentteja:

Lähetä kommentti