Personas

Mikko, Finnish, 29 years old

Mikko works in a Finnish IT company as a web developer. He has 4-6 weeks of hoiday in the summer and he spends part of it abroad on a relaxing holiday, preferably in sunny and warm places where he can just lie down. Mikko is a simple man who likes his job. He also has a wife and two little children. Mikko wants to take care of his family and provide them a good, steady way of living.

Laura, Finnish, 19 years old

Laura is enjoying her gap year after graduating from high school. She’s currently working in a local supermarket, earning some money. The pay is not good but she’s living with her parents so she can save a lot of money. Laura wants to travel a lot while she’s still young so she’s going abroad to travel around America with her friend for a long time. In the future she wants to study economics in a university but now it’s all about getting new experiences.

Walter, English, 50 years old

Walter has been living for almost all of his life in England but, after turning 50 he decides to go on a big trip around the world. He has been living a modest life as a banker, earning a significant amount of money in the process. Now it’s time to spend that money and he’ll be hoping to have a wonderful trip where he can hopefully find a new wife as well (he’s divorced).

Rose, American, 35 years old

Rose works as a nurse in an American hospital. She and her fellow nurse friends have long been planning to take a long holiday without their families. Rose is normally always thinking the best of her family first but is now feeling she has earned some quality time apart from them. She’s hoping to come back refreshed to continue her ideal family life in a lovely and peaceful suburb.