Factor
|
Opportunity
|
Threat
|
|
Political
|
Caribbean cruises are currently
quite normal and popular so the caribbean countries are quite used to it. In
fact they rely on heavily on tourism.
|
As countries are quite positive
about the cruises there's a chance to expand cruise options by including more
countries and arranging more cruises.
|
It is possible that the countries
will stop supporting the cruises if for example economical problems arise or
if the climate change affects cruising.
|
Economic
|
The tourism created by cruises
only increases the economy in the Caribbean countries. As for the passengers,
there will always be people ready to invest in a Caribbean cruise.
|
There's opportunity to keep
arranging cruises as it promotes the economy.
|
Of course if current economy
declines, there may not be enough paying customers.
|
Socio-Cultural
|
I would say the impact on this
field is quite minimal since Caribbean cruises are nowadays so usual anyway.
I also see the audience taking Caribbean cruises quite wide so any change in
the structure of population isn't likely to change dramatically the number of
people taking a cruise.
|
There seems to be stability
meaning it's safe to develop and invest in Caribbean cruises even more.
|
New ways to travel may mean there's
more competition for Caribbean cruises.
|
Technological
|
Technologies are constantly being
developed and some of them can surely be implemented in ships to make
travelling more safe and economically friendly.
|
Using new technologies can make
cruising more cost-efficient while saving the environment.
|
It's never completely guaranteed
the new technologies will work as planned.
|
keskiviikko 8. kesäkuuta 2016
PEST analysis
Here's my PEST analysis. I hope you enjoy it.
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